ICON SCREEN (trailer)
IMPROVE. PERFECT. REPEAT.
ICON is about the creating of an image, an unattainable icon of perfection that is pursued in vain. Again and again we are confronted by this, as are the figures in this film. In the world that they created, they discover their imperfections and project this on the icon they designed themselves . They give her the shape they can not attain, a shape of this perfect image that can last only briefly. An endless practice in repetition, in increased expectations, in the self-imposed expectation of perfection that can never be fully achieved.
This pursuit of perfection is something that reflects on our society in many different ways. In the dance, and film industry, these expectations are further enhanced. The constant inner and external pressure to be the best, to meet a beauty standard and to be a model of perfection, creates an normous pressure on the self-image. As a result, we create an ideal image for ourselves that we almost worship but equally despise, because it emphasizes all our shortcomings. We should be better, faster, prettier. The form and content of the film emphasize and abstract this inner struggle.
Utah Dance Film Festival
WINNER Best Experimental/Animation
Rethink Dance Film Festival 2019
WINNER Best Experimental Short
Alternative Film Festival Toronto
WINNER Silver Award Best Art Film
NorCal Film Festival
WINNER Best Zero Dialogue Film
Zero Degree Film Contest
WINNER Best Dance Video & Audience Award
Consonance Music & Dance Film Festival
A film by
Alicia Verdu Macián
Alicia Verdú Macián
Director of Photography
Editor & Colour Grading
Salvatore Lo Cascio
Hair and Make-Up
Torsten De Vries
With thanks to